Our music marketing project was based in the pop genre. As we did our research found that many artists that work in the pop genre have their own unique way to market and distribute their music. For example Billie Eilish released her albums with exclusive content on certain streaming services. An example of this is on Spotify. She has short videos that go along with the song that is exclusive to Spotify. So inspired by this we came up with the idea to have our debut album come out in February and have an exclusive album cover only for people who bought it in February for Valentine’s Day theme.
Running with the theme of Love and Valentines we also use jukebox as a distribution service so couples could listen to the songs that we released. our artist Luke Ross was a love pop artist and was focused on the target audience of teenagers and young 20s. We wanted his character to be relatable to the target audience so he can make music for them and they would be interested. We wanted his character to be able to spread love and happiness to his followers and to bring his followers together. We want people to listen to his music and wanted them to feel a connection with other people as they listened.
One thing that I learned while making this project was how to develop a character that people could relate to. At first I was just trying to create somebody from scratch but then I realize that it’s better to go off of what you know and to convey that into a person that possibly could have an impact on other people by connecting to them and speaking to them in a different way. Also another thing I learned was no matter what you create you have to create something that will catch the attention of the people you’re trying to sell your product to. You can’t just make something and hope for the best do you have to make something that speaks to people and give them a reason why they should feel a connection to what you’re making.
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